Watching, Rooting, and Supporting this thing called "The New Cuba" (Cuba Specialist | Production | Sensei)


Recently, we wrote about the big Cumbancha Irma Relief bash we’re throwing in New York, with proceeds going to The New Cuba, featuring the best Cuban DJ’s floating around the big apple right now. It’s going to be a booty shaking set of Afro Cuban Deep house and a proper Latin & Cuban mashup of sounds that will keep you hooked on the weekly event. This one will take place at Trophy Bar, 351 Broadway, Brooklyn 11211.

The door funds will personally be distributed by me (Jauretsi) from Oct 25-30th in Cuba, as I embark on a 3 city tour with CubaOne Foundation into the cities most deeply affected by Hurricane Irma. The relief work will be held within 3 provinces — Ciego de Avila, Sancti Spiritus and Santa Clara. Signups are officially closed for that trip, but if you’d like to be involved in any other way, email to inquire.

The DJ crew includes: BJoyce (CUBA), Mey (CUBA), Derek Turcios (USA/CUBA), Edgaro Gonzalez (CUBA), Mickey Perez (USA/CUBA) with friends equally committed to “la causa” Marcus Aurelius Rosario (USA/PR), Sabine Blaizin (HAITI), Andrew Licata (EUA), and RioBamba (ECU). Expect some live percussion as well.

Can’t make it to the trip? Imagine yourself in Brooklyn that night, play this mix at home, and deposit money into our GoFundMe campaign instead. See how easy that was?

The fund is our backup plan collector for those who are missing the party, but want to help. Anything counts — $5, $25, $50. All the money is coming to Cuba into direct hands. Sending mad love to all our supporters who have contributed so far, in each and every way.

See you on the NY dancefloor, then Cuba. We shall document the progress report as it occurs.


Ok. Let’s take a deep breathe before I begin my thesis. It has been a shocking week for all involved in Cuba/US relations. After witnessing a silver lining in the cloud of Cuba/US relations (2014 to 2016), the skies have grown dark once again with our current administration, who to be honest, has brought a dark cloud over several issues in US and abroad. Cuba is not exempt from the twisted narratives of the Trumpocalypse. I will remain hopeful for Cuba travel and keeping a close eye as events unfold. Let us begin.

6 reasons

Last year, it seemed that our Facebook feeds were filled with images of friends who finally made the leap to the elusive island. Maybe somewhere in your mind, you’ve been thinking “Dammit, I wish I could have gone during the good window”, when Obama and Raul Castro were shaking hands. We suspect somewhere inside, you’re also thinking, “but all this Trump ranting? Travel warning? Hurricane Irma? Well, maybe now is not the right time…”. STOP. Well, don’t cancel just yet.

Here are 6 reasons you should keep your plans to visit Cuba,

(1) Because You Don’t Fall for Trump Propaganda

The past few days have seen a mass hysteria on the dangers of Cuba. First we begin with paying our respects to all those diplomats affected this mysterious case of “sonic attacks”. The symptoms are very real, and the health of a few has been compromised. The fact of the matter is that no US tourist has been affected. Many experts believe the travel warning placed upon Cuba was a premature move, considering that a drastic label of this nature is reserved for war-torn countries, such as Sudan and Afghanistan. Cuba remains to be one of the safest countries in the world. Please remember that this same administration attempted to pass two travel bans due to the “terrorism” of Muslims in the US, and the absurd pitch of putting up “the wall” to keep out the “murdering rapists” of Mexico. This is the same administration that is launching a red siren to the tune of “Cuba is dangerous” for all Americans. Most of it is attributed to political gains from a few buddies in Trumps circle (is this any different from his other agendas?). Please read between the lines. At the same time, we should pay close attention as investigations and new details reveal themselves, and not make any rushed decisions. Now is not the time to diminish our embassies. Now is the time to actually maintain them, and walk through this terrain carefully together. At least until we discover a little more on the case.


(2) Because it is STILL Legal

This is one of the biggest questions I face from friends interested to visit. “Can I still travel to Cuba?”. The answer is YES. Trumps speech in Miami June 2017 confused many people with confrontational rhetoric, but the regulation changes were not that drastic. Under Obama days, OFAC had issued general licenses within the 12 categories of authorized travel for many travel-related transactions to, from, or within Cuba that previously required a specific license. The general license freed up travelers to self-certify their own travel purpose. It looks like Group People-to-People will remain protected while Individual People-to-People will be killed. The new announcement requires that you now “must be accompanied by an employee, consultant, or agent of the sponsoring organization, who will ensure that each traveler maintains a full-time schedule of educational exchange activities”. There’s a few other granular changes, but for questions on arranging your next trip, please email at

One of the biggest restrictions announced was that Americans will soon be forbidden from staying at Military-owned hotels in Cuba. The State Department will be publishing a list of entities with which direct transactions generally will not be permitted. Based on the July 25, 2017 OFAC update, “the announced changes do not take effect until the new regulations are issued”. This means that until OFAC releases the list of “no-go places”, that Americans are not beholden to this rule yet, providing they have a receipt, or email confirmation of the hotel reservation prior to the exact day that the new regulation is announced. When is this big day? Nobody knows because several positions in the new State Department is not hired yet. Personally speaking, I recommend the homestays at private B&B’s anyways which are a more of an authentic Cuban experience. So if this one new rule makes you jittery, just stick to home rentals, in which case you will be supporting a Cuban entrepreneur anyways… which brings me to my next point…

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(3) Because You’ll Help the Cuban People During a Tough Time

Although Havana was brushed by Irma, the big city bounced back very fast. Businesses are up and running, eager to receive visitors (as evidenced in this CET video). Cuba’s independent business owners, aka “cuentapropistas” are some of the most exciting places to visit, from home-run restaurants to creative bars tucked inside an old mansion, to private art studios. Mainstream media keeps posting various images of Havana drowning in ocean water (which of course were eye-catching images directly after the storm hit), but the truth of the matter is, the streets are now cleaned, Centro Havana is cleared, and the Malecon is re-opened. Visiting Cuba can mean helping an economy who needs a new kick, similar to New York City needing tourism post 9-11. Empower yourself with an enriching trip, and you will also empower a local Cuban with your dollars. Recent trip cancellations due to Irma fears have hurt many business-owners. I have personally seen the city of Havana bounce back fruitfully, and can concur, BUSINESS IS OPEN.

About the other cities east-side? Yes, admittedly, Irma wrecked tons of homes that are still trying to pick up the pieces. Consider it this way. Wouldn’t it be great to take a vacation, learn about Cuban history, engage in civil society, and *ALSO* help out a country recently affected by the storm? If you desire to visit Cuba for enjoyment, just fly directly into Havana, stay in “casa particulares” (aka B&B’s), and eat at Paladars (Home Restaurants). And if you wish to add a little hurricane relief to your trip, bring an extra suitcase of toiletries, supplies, or medicine. This is a good list to start with. Remember that Jetblue charges $35 for the second suitcase, and then $100 for the 3rd suitcase.  If you visit Cuba for a long weekend, perhaps just pack a bag of light sundresses, or thin dress shirts, which allows you to utilize suitcase number #2 or #3 as your “donations” suitcase. If you choose to bring a donations suitcase, please leave a comment below to activate pick up at your hotel or home rental upon arrival. I can deliver the stuff to the most affected cities during our relief mission October 25-30th. You see? Instant karma. And a fun trip. For the adventuring soul, if you prefer to roll up your sleeves to help first-hand, join me on this relief mission, and sign up at CubaOne, which The New Cuba is proud to partner with. Whichever level you decide, just know that if you choose the Havana experience only, that you will STILL be helping out a country in great need of American dollars (and global patronage too).

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(4) Because You are Curious about the History

Let’s think beyond the “trend” of Cuba for just a minute. Let’s discuss the lessons of history. This is where the Educational purpose in Cuba can be so enriching. Cuba can be a very fascinating place to visit whether you heavily agree or disagree with the current system. The history of Cuba is wildly complex, from Spain to Russia to US to Venezuela relations. It is a nation that has screamed for sovereignty for hundreds of years. There is much context to explore, deep historical perspective, various narratives, opposing viewpoints, and final decisions that have brought Cuba to the state it exists today. It is not something to be summarized in a quick blog post. To add to that point, since we carry so much influence with our nearby neighbor in the Caribbean, wouldn’t it be wiser to actually visit the island as American citizens? To gain knowledge as we vote for our leaders on this one topic. Visit for yourself, stay at Cubans houses, patron their businesses, ask lots of questions, and develop your own truth. The US holds a major key (not all the keys, but a major key) to affecting the future of this country stuck in its own narrative for various centuries.

Before you enter, read lots of objective books, then ask what the Revolution was all about, ask what it achieved, ask where it failed, but just ask. Learn what is fact. Learn what is propaganda. And learn the dangers of twisting these things around. This extends beyond Cuba travel, so I speak to the hungry globe-trotter, who can make educated conclusions of their own. We can all learn a thing or two about revolutions, the promises, the shortcomings, the things we wish for, and the societies we create for ourselves. Dig deep, and I promise you, Cuba will be an awakening experience that will shift your mindset.


(5) Because Cuba is one of the Safest Countries

The American media has fallen into a fear-mongering spiral the last few days about Cuba. However, if you were to ask any tourist visiting the country right now, chances are they would all say they feel very safe walking the streets of Cuba, any time, any day.  If you don’t believe me, ask anyone who has recently returned. It is important to note that there is indeed American diplomats from the Cuban embassy whose health was affected, most likely from within their own residencies (with 1 incident in a hotel that a diplomat resided in temporarily). Nobody else from the hotel, not one person, has reported damages — adding more to the bizarre-ness of it all. These isolated incidents in Havana Diplomatic residencies do not warrant a nation-wide travel warning.

Investigations are ongoing, and experts are baffled on both sides. It is not logical that Cuba’s motive was to hurt Americans, when in facts, the last two years witnessed the warming of relations, and potential trade which the struggling economy needed. From a pragmatic level, the small nation of Cuba is sinking into economic crisis (no longer funded by Venezuela like a few years back), and was just beginning to reap rewards from the US normalization talks. More importantly, who benefits from this abrupt downsizing of embassies?

Cuban Lung Cancer
(Cuban Lung Cancer Vaccine Could Come to the US)

Despite our difference in ideologies, both countries were beginning to exist in a space where we explored common concerns (environmental protection, drug trafficking, medical advances, etc) with agencies from both nations working together after 55 years of estrangement. Clearly, something shady is afoot and the theories are plenty (with a great new analysis in Washington Post)… but who is the culprit? Cuba denies any involvement. Tillerson wants fast answers. Frustration abounds. Fact-checking website recently wrote a report on the concept of a sonic weapon which further muddies matters. I am not claiming this is a conspiracy theory because real people were affected. I am simply stating that nobody fully understands the breadth of what these attacks truly are. Who, what, where, when, and how — it all seems to be on the table for investigation. To listen to a more level-headed perspective on the matter, travel expert Collin Laverty offered his thoughts to BBC this past week

This week alone, the US has expelled 60% of its diplomats from Cuba (understandably with the concern for their protection). Things went from bad to worse. Immediately, several Cuban diplomats from the Washington DC consular were kicked out of the US. Also, America has stopped issuing visas for Cubans on the island to visit America. Coupled with the already difficult reality that Raul Castro has hurt entrepreneur spirit by freezing “cuentapropista” licenses in August 2017, it is ultimately the Cuban dreamer who suffers the most in this treacherous ego battle between Cuba and US.

In the past, Cuba does indeed own some faults in the grand scheme of things, but I am ashamed as an American that our current US President has handled this fragile diplomatic moment like a “bull-in-a-china-shop”. Cuba is not full of killers out to get you. In fact, nobody even knows who the villains are yet. Just ponder on the ways that Trump has handled some foreign incidents and diplomacy, and I ask you to consider that maybe this new travel warning is a bit overblown. Time will reveal any impending dangers if they truly do exist (or not), and after weighing the facts based on evidence, then it would make sense to issue a travel warning (or not).


The fact of the matter is (and I repeat)… that NO TOURISTS have been harmed, and Cuba remains one of the safest countries in the world to visit. I will even venture to say that as an American, I am shook at the recent shoot-outs ranging from Ft Lauderdale airport (Jan 2017) to the Vegas massacre this week, with 527 injured and 59 dead. I happen to frequent both cities, and the idea I could have walked into either gunfire is all too real for me, as most grieving Americans can relate to. The combination of easy access to guns mixed with how easily the mentally disturbed can purchase them is something I struggle with as an American citizen. Cuba has zero gun culture regarding residents owning arms. Gun ownership is a right reserved for the military only (which opens up another topic not related to this post). In essence, you will never read about a shoot-out in Cuba, or even the slightest “stick-up” moment with a tourist. Now tell me, which country seems safer right now?


(6) Because of Recent Flight Deals

Now that we have addressed the safety standards, let’s move on to the pragmatic reasons to continue planning your trip to Cuba. Flight Deals. While Mr. Tillerson was issuing the Travel Warning, it was United Airlines who added another route to Cuba this week ($277 roundtrip). Jetblue and Alaska Airlines both have deals as low as $300-ish to Cuba from LA and New York. For those wishing to visit the Caribbean during high-season to avoid that freezing winter back home, take a look at flight deals from American brands who have remained supportive and loyal to the warming of relations. Think JetBlue, Alaska Airlines, United, and American Airlines. If you want to compare/contrast prices, Kayak is now offering this service as well. Contrary to all the scary stuff you’ve been reading the last 72 hours, American brands are remaining loyal to this budding relationship with Cuba, so don’t give up just yet. May we recommend Havana Film Festival or the Jazz Festival this December?

It is possible that when all this bad news dies down, the prices will eventually skyrocket back up on the day Americans can finally travel worry-free, but for those pioneers who pave the way to filling up these empty seats for now, you will be rewarded with hard-to-beat deals to the Caribbean. You’ll also be part of history by keeping this slow US heart beat alive and pumping towards a more stable, healthy renewal with the Cuban people.

That’s about it. For now. The news seems to be unfolding at lightning speed before our eyes. Nobody in the US/Cuba space believed it was possible to regress 10 years in literally less than 1 week. Until any further announcements are given by a very hasty US administration, book your trips now. The one trend we’ve noticed is that when US Gov alters the Cuba travel laws, usually any traveler who reserved a flight or hotel/home in advance of the announcement is “grandfathered” into the previous laws. And right now, it is *STILL* legal to visit Cuba. This may be your last window to experience a life-changing trip before the US draws in even darker clouds, and if we totally push Cuba away once again. Hoping for the best.

For now. Resist. Engage. Visit. Educate yourself. Stay Awake.

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The Cuban diaspora in New York is pulling together in full force to make a difference for our people on the island. Mark your calendars for Oct 19th. We’re doing the thing we do best, THROW A PARTY! To keep the flavor real, we invited several DJ’s that are very closely connected to Cuba.

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(DJ BJoyce)

The DJ crew includes: BJoyce (CUBA), Mey (CUBA), Derek Turcios (USA/CUBA), Edgaro Gonzalez (CUBA), Mickey Perez (USA/CUBA) with friends equally committed to “la causa” Marcus Aurelius Rosario (USA/PR), Sabine Blaizin (HAITI), Andrew Licata (EUA), and RioBamba (ECU). Expect some live percussion as well.

(DJ Mey)

For our particular mission, the Cumbancha crew wants to hook up the children post-Irma. We plan to use the funds to buy school supplies, toys, and necessities for the kids. The NY party is on October 19, 2017 from 7pm until 1am. The donations given at the door will go towards purchasing and distributing kids goods that Jauretsi (of The New Cuba) will distribute during her mission with CubaOne from October Oct 25-20th, in Ciego de Avila, Sancti Spiritus and Santa Clara — the most affected cities.

The NY party will take place at Trophy, a cool spot in Williamsburg Brooklyn that normally plays vintage soul, Brazilian, deep house, and cosmic disco. On this particular night, the Cuba-centric fam is taking over with some Afro-Cuban-house.

To support the CubaOne Foundation trip (which The New Cuba is proud to partner with), sign up or donate at the Irma Relief Trip page. The trip is also spearheaded by respected companies like Cuba Educational Travel.
 Remember, the trip is October 25-30. We invite any curious friends to come to Cuba and join Jauretsi on the ground.

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(DJ Rio Bamba)

All these organizations and contributors are legit. We will be sharing photos of all our missions, the kid toys, the CubaOne journey, etc as they occur. Sending mad love to all the cohorts and co-conspirators for making this happen.

For any questions, please contact

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It has been an intense Summer for Cubans. First, in mid June, President Donald Trump announced he would undo the Obama era of friendship with a bit of his antagonistic cold war language. Shortly thereafter, in early August, Raul Castro announced he would freeze any new business licenses , which tossed a wrench in the machine of a budding entrepreneurship that raised hopes for this generation. It’s been punch after punch for the Cuban people. Until now, the silver lining was that Cuba was headed toward “high-season” expecting a boost of travelers for the existing “cuentapropistas”, despite the fear of Trumps scary new travel regulations. It is after all, still legal to travel to Cuba with an authorized tour leader under one of 12 reasons.

Enter Irma. Boom pow. The utter blow. There’s no need to share the details. We’ve all seen the photos. It’s time to act fast to clean things up so they can get back on their [already fragile] feet. What is most important now is to lend support, despite all this good-guys-bad-guys rhetoric between US and Cuba. What I find more powerful is the amount of Cuban-Americans pulling together resources and contacts to make a difference. Moreover, I’m impressed by new individuals, non-Cuban, who have poured themselves into crowdfunding campaigns, and preparing to travel to Cuba with the funds as soon as this month. I’ve seen various mainstream NGO’s set up shop in the Caribbean. The island of Cuba, however, is extremely unique because, for starters, there is no UPS or FEDEX boxes between both US and Cuba. Telecommunications is a mess, and Cubans cannot text an American cell phone either. Checking internet requires a walk to a hotel lobby, or wifi park. Nothing is simple in Cuba. In addition to the barely slim NGO’s that the Cuban government allows on the island, it seems that humanitarian work in Cuba is essentially very grassroots, friend-to-friend, neighbor-to-neighbor. I’ve heard many puzzled colleagues this week ask “How can I help in Cuba?”. Here’s a clean sweep of immediate actions:

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(Photo: Irma package from Cuban baseball player Yasiel Puig’s organization)


1-  What to Bring: This checklist is the best reference for a “care package” today. Since there is no shipping of boxes to Cuba, this is what creates the biggest sense of helplessness when aiding Cuba. We’re hoping that after this damn embargo is lifted, that US and Cuba can find a diplomatic place in their hearts to finally open UPS or FEDEX to Cuba.

2- Airport Restrictions: One more important thing to learn is the quantity rule at the Cuban airport. No more than 5 same items or above are allowed to pass into the country. That means if you try to fly in (for example) eight of these Pamper packs, the customs agents will grow suspicious that you are bringing in the diapers for commercial purposes, and creating a black market. Absurd, I know. Don’t get me started. We learned this the hard way when flying into Cuba with Questlove who so kindly carried in 50 free Okayplayer watches in a separate roll-away bag. The mini-suitcase never left the airport, and well, we got jacked by customs. Just be creative with how many things you buy. On a busy day with lots of flights, the overwhelmed customs agents will not notice or count your belongings, but just realize, this is a “hit or miss” moment, so be mindful of this rule.


If you are not flying into Cuba any time soon, and since you cannot ship anything to the island, the next best thing you can do from the outside is send money. One of the brilliant ideas I’ve witnessed in the last few days of Irma is this organization called ADOPT A FAMILY. Their model includes shipping boxes to a family in St Thomas. Of course, this model cannot entirely be done in Cuba but there is one piece of this concept that could work well.

If any reader cares to “Adopt a Family”, remember that there are 3 ways to help any Cuban family directly from the outside:

1- Western Union – Send direct money into the hands of a Cuban family. Details here.

2- Cell Phone Credit – With a simple online payment via credit card (or Paypal) to DING, an American can add cell phone usage minutes for a local. Remember that in Cuba, there are no competitive phone companies like AT&T, Verizon, or Sprint with monthly phoneplans. There is only one company — ETECSA, and all cell phones function as “pay by credit”. To do this, you will need the exact cell number of resident.

3- Internet Credit: This is credit that is donated so that a Cuban can spend more time online. It is paid to the same company as cell credit, but you will need the locals email address to add credit to their internet account. These final 2 things can greatly affect a family’s productivity for communicating with the outside world during a rough time. Visit DING to add credit to someones Cell or Email address (for internet time).


If you need help finding a family to support, send me a note on this comment board to match-make you with a Cuban family. If you choose to do this process, it will require some patience for you to use these online platforms, but once you “get it”, you will move swiftly and supply constant credit. The best part is, you will be in daily contact with an actual Cuban family.

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On the dates of October 25 through 30th, the CubaOne organization will be spending five days in Cuba helping out the communities most in need of cleanup and rebuilding. The stops include cities most affected by Hurricane Irma across three provinces (Ciego de Avila, Sancti Spiritus and Santa Clara).

This trip is open to anyone and everyone who wants to help. Just agree to 3 things:

1- Each participant must fundraise $1,500

2- Each participant must pack a bag of supplies

3- Each participant must be ready to get to work helping the Cuban people.

If you’re down to join the adventure with soul, sign up at Cuba One Irma Relief.


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(Photo: Carlos Kako Escalona)

Cuban-based photographer Carlos Kako Escalona is flying to Cuba this Friday, Sept 15th. “We are raising money to buy basic supplies, food and water for their neighborhood” says Brenda Figueroa, his friend based in Miami. $10, $5 or even $1 counts. Carlos is heading to Cuba with the first round of funds made by Sept 15th. Him and Rachel Rojas will be handling the funds in Cuba, since they are very connected in the community and are highly trusted. They both live on the island. They want to mainly get help to the inner provinces where people have been most affected. The second round of funds (if more is collected), would be flown in personally by Brenda before the end of November.

To donate to this group of committed friends, visit Go Fund Me Aftermath

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Amanda Bjorn is heading to Cuba soon. She just launched a campaign with Rocio Yepez of Fisheye Journey, which reached way past goal of 2K this week, instead making $2247! Their new goal is $5000. They will be bringing down the funds to the island asap.

Rocio says “We will be using this money to buy supplies here in Florida and Texas, which we will then transport to Cuba as early as next Thursday, September 21, 2017. These supplies will be divided into various packages that we will distribute evenly to friends, clients, schools, and community leaders over the course of a week both in Havana and Caibarien, a northern coastal town that was hit the hardest by the Hurricane”. Visit their campaign at: GOFUNDME/CUBA

If you prefer to send a care-package, please send it no later than September 25th to:
Rocio Yepez at PO Box No. 111205 Carrollton, TX 75011
If you are in the LA area, email for any other goods to deliver.

MLB: Los Angeles Dodgers-Spring Training Media Day

Yasiel Puig Valdés, the Cuban baseball player with an incredible story, has a foundation called “The Wild Horse”, which is also his nickname. The moniker was given to him by legendary Dodgers broadcaster Vin Scully. While playing for the Los Angeles Dodgers of Major League Baseball, Yasiel joins the Cuban Community in the greater Los Angeles area in helping to raise funds to provide relief to hurricane victims. Any donation is welcome and will be distributed to Catholic Charities USA Disaster Operations which distributes 100% of donations received directly to affected communities. Last I checked, his Irma campaign acted super fast with a deadline of Sept 11th, so please double-check via the site if his hurricane campaign has extended. If not, there are many other Cuba initiatives to support regardless. Visit his campaign here.
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Meet Pablo. This one-man campaign has the least infrastructure, but it comes from a hungry person ready to help, and more importantly, he is a body flying into Cuba to mule in the goods. Having received $685 out of his $5000 goal, this Cuban photographer named Pablo Diego is based in New York and has 11 days left on his Indiegogo campaign.

“Everyone that knows me knows that I’m really active when it comes to helping my beautiful island as much as possible” he writes. “With this fundraiser I’m trying to bring as much food, water, and basic necessities as possible to the most affected areas in Cuba. Even the smallest contributions make a big impact for these families in need who are now left with nowhere to go. I plan to fly myself down there to bring all your donations and the necessary help. Please, open your hearts and let’s come together to put food in their bellies, clean clothes on their backs, and give the communities strength to rebuild.” To donate, visit his page. I’m certain he would accept a care-package in New York to fly down to Cuba, as well.



This other campaign is run by a Cuban actress living in LA (she was born and bred in Cuba). “My goal is to raise funds and help buy food, shelter and general supply for Cubans affected by the area facing El Malecon in Havana” writes Mariel Garriga. She has managed to raise $2028 of $5000 so far. She adds: “We want to support the community with water, food, shelter and supply. Any help counts. Because of the embargo isn’t easy to support the local community with easy transactions. We will personally handle the donations and be sure they will arrive to Cuba. We will post what we used the funds for as soon as the campaign is over.”

To donate or inquire more, check out her campaign at GoFundMe.

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This particular organization are run by OG women. They work with the church since 1999, but since 2005, Friends of Caritas Cubana has provided needed services to the Cuban people – all with transparency to both the U.S. and Cuban Governments. Some of their efforts on the island take place in private homes or basement churches. They go to Cuba, at their own expense, at least twice a year to visit programs funded, conduct resource audits, provide technical assistance, and assess needs on the ground.

Their words: “Our primary objective is to help meet basic needs-water, food, and shelter, and so, our immediate plan is to raise funds”. You can listen to their story in this introduction video. Visit their donation page at Caritas of Cuba /Irma Relief.


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In Cuba: The guys at Arte Corte are more than just a barbershop. Over its short history, it has evolved in vision and scope, starting a partnership with the Office of the Historian of the Havana City, transforming into what is today, a Local Development Community Nonprofit Organization.

“We are working to organize a concert next week in our community to raise funds for those in need.” says member Camilo. Stay abreast for details on their instagram and please tell all your friends in Cuba, both visitors and local.

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In New York: The NY based party called Cumbancha is currently locking up a bigger venue to throw a big Irma Relief night this month. The word “Cumbancha” refers to meetings that people attend for have fun, drink and dance. Usual party hosts are resident DJ’s BJoyce & Sabine Blaizin (Oyasound), with Okai Musik doing  live drumming. You’ll be donating to a good cause, plus shaking your booty to Afro-Cuban House, Latin, and funky beats. Stay tuned for details on the upcoming bash on their official Cumbancha Facebook page.

That’s it for now….

This is the general energy bubbling within Cuban circles on a grassroots level. The trick is to carry lots of donations into the island by hand, and this will require a solid well organized community. If you can’t give money, please share, or comment below, and join the discussion to lend tips, contacts, or resources. No es facil, pero no es imposible.


(Photo: from Engadget)

Calling All Financial Supporters: Our friends in Cuba tech are heading to TechCrunch Disrupt SF this September, along with other Caribbean entrepreneurs, thanks to the support of Project Binario, Latino Startup Alliance, TechBeach, and Caribbeans in Tech. The New Cuba will be joining (and covering) the startup delegation visiting the States, who will have the opportunity to connect with VCs, thought leaders, and other relevant startups, as well as foster lasting connections among peers. We’re calling it “The Caribbean Pavilion”.

If you’ve never heard of TechCrunch, well, think of it as the worlds largest startup conference. Think HBO’s Silicon Valley show, where our shows fav protagonist Richard Hendricks first goes to gain the attention of the world for his little startup called Pied Piper. It was the conference that launched his whole career and the show (albiet many “ups” and “downs” during the rollercoaster dramas that ensued, but hey, nobody every said startups were easy!).

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For the Caribbean Pavilion, the panel chose these 5 Startups to visit the game-changing conference this year:

1- Caribbean Transit Solutions (Barbados)

2- Jompéate (Dominican Republic)

3- Edufocal (Jamaica)

4- ChefMade (Trinidad & Tobago).
and of course…

5- AlaMesa, representing Cuba!

And now for the interactivity of this post — WE NEED YOUR HELP.

We need to raise $15,000 in 30 days to bring these talented young minds to Disrupt SF. It costs about $3,000 to bring each startup to San Francisco for a once in a lifetime experience. “For most, it will be the first time attending an event of this magnitude” says organizer Eddy Perez, Cuban-American founder for Project Binario. “The network they’ll tap into and inspiration they’ll receive will help accelerate the growth of their businesses. It may also inspire others back home to dream big”.

Each donation is tax-deductible – visit the page with all the details.

Each level of donation offers a range of goodies — from as low as $100 to $1000 to $5000 to $7,500 (this last level garners a trip to the Havana Film Festival, Dec 2017) — your donation can really make a difference in these entrepreneurs lives.

Stay tuned for coverage of the San Fran voyage on this blog, as well as some additional Cuban entrepreneurs worth getting to know.

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In Fall of 2016, writer Chavie Lieber came to Cuba with an open mind and curious heart. As a writer for the Fashion site Racked (same web family as Vox, Curbed, & Eater among others), she had her eye on Cuba and its emerging fashion scene. I was lucky enough to catch the early phonecall during her scout mission upon organizing her trip. It’s one of my favorite pastimes here in Cuba, hunting subcultures.

And so began our search together — sharing lists, chasing people down, booking appointments. What seemed like a simple basic request turned out to be quite the challenge. Fashion in Cuba? Is there even a fashion scene? Turns out there’s a small army rising up. Some of the fashionistas of Cuba are not easily findable on Instagram, nor do they necessarily respond to Facebook emails, much less their accounts. The majority do not even have a proper running website, and cuban cell phones do not have voicemail boxes which means calling one is a repetitive task requiring heaps of patience. The search alone set the stage for how isolated some of these designers exist within the global fashion market.

Finally, an itinerary was set, and Chavie flew into Cuba and tirelessly dove into the scene in just a few days, running from home to home, studio to showroom, engaging in creative conversations with residents. Topics ranged from developing their craft, to black market goods, to the new economy.

Other industry insights focused on the future. ”There’s an overwhelming air of optimism in Cuba because people are seeing more change in three years than anything that’s taken place over the last 20 years,” says Matusky. “The future is bright.” As for the Clandestina duo, they are feeling bullish. “I don’t think the state wants all this change, but they don’t have a choice because it’s happening,” says del Río, who by nature is a positive girl with a sharp sense of humor. “A year ago, it was a completely different country. We can only hope that more jobs open and that the people can make money out of their ideas. There are so many talented people here,” she tells Chavie. In general, all the designers expressed their love of Cuba, and the need for access to proper tools and goods to grow their business.



In terms of the Chanel show, the comments were also a swirl of thoughts. As expected, the private event, complete with 3 days of festivities culminating into the big show on the Prado, made the locals feel, um, well, discarded. ”While Chanel has always been an icon and an inspiration for me,” says Freixas, “it seemed like they were interested in Havana on a social level, by only looking at people who could possibly be clients, like famous musicians. But there are more important things in the world than money. Chanel’s show could have been an opportunity to involve the Cuban fashion community and be a session to meet and exchange ideas.”

“I didn’t care about not getting a seat,” adds Gil, who acts as a Fashion Director for Fábrica de Arte Cubano. “I cared that Chanel completely ignored Cuba’s fashion community.” Designer Jacqueline Fumero, however, believes it was “promotion for the island — you start as a backdrop today, but tomorrow, more people know you”. Miguel Leyva, Cuba’s first fashion blogger, believes Chanel actually traveling to the country was a big deal. “To me, this is a step forward. I just want us to be a part of the conversation.”

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The article turned out to be a thorough look at the history of Fashion in Cuba, while sharing contemporary history of the ongoing reforms happening on the island today. As Chavie closes the piece, she reflects a sentiment felt by all Cubans: “And those talented people will keep on pushing. Hustling, as they say, is the Cuban way”.

To read the whole piece, visit: Cuba, In Clothes.

Photography: Hannah Berkely Cohen. Thanks to Patricia Morgovsky for all her contributions too. Couldn’t have done it without you ladies.

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(Illustration: Jasper Rietman for NY Times)

Tomorrow is January 20th. It’s official. Mr Trump will now be our President, and despite all the other issues to face internationally, this blog post is about one thing only — How “the Donald” will be handling Cuba/US relations and how you as an American can help shape policy and public sentiment.

On this first day at the Sundance Film Festival, we’d like to remind you to keep an eye on these films shot in Cuba. Mostly because they all exhibit a strong spirit of engagement, entering feet into the country to better understand the daily lives of our neighbors just 90 miles south.

What is the latest on the overall relations as we enter this new administration? Here’s the fat and skinny.

“All of the concessions Barack Obama has granted the Castro regime were done through executive order”, declares Trump, “which means the next president can reverse them, and that I will do so unless the Castro regime meets our demands.”

“Aggression, pressure, conditions, impositions do not work with Cuba. This is not the way to attempt to have even a minimally civilized relationship with Cuba”, said Josefina Vidal, a foreign ministry department head (as told to the Guardian).

We realize this looks like a runaway train in a bad action movie. The train is going to drive off the cliff, right? Well, maybe not. That is, if you believe in “People Power”. Ok, so it didn’t work so well with the popular vote during elections (by over 3 million), but Americans DID gather in solidarity over the Dakota Access Pipeline. A coalition of climate activists  and native Americans managed to raise enough awareness which resulted in the rerouting of the pipeline away from Sioux Reservation. As an idealist, I believe it’s our duty to exercise this “people power” each and every day. Before I begin spelling out action points for this particular cause, allow me to explain the landscape briefly.

We have come a long way in the last 2 years under Obama’s normalization era. While the Obama Administration has eased certain travel and trade restrictions, only Congress can lift the embargo. We have seen what isolation tactics have accomplished in the past 55 years — zilch. Just a bitter relationship between both nations. We have already seen that a policy change from hostility to one of engagement has benefited the Cuban people more in the past two years than in the last 50 years combined.

Improving the daily lives and human rights of the Cuban people is a top priority of normalizing relations with Cuba. For the past 55 years, the only people who have been hurt by the embargo are the Cuban people, as well as US Companies. Isn’t Trump’s mandate to create more jobs in the US? Will Raul Castro and Trump be able to strike a new deal? Essentially, the embargo has failed. Logically speaking, no business in the world would continue a strategy that has failed for 55 years. It has ended up punishing the Cuban people and isolating us from the rest of the world, especially our other allies in Central and South America.

(Obama meets with Raul in March 2016. Photo: Stephen Crowley/The New York Time)

Re-engagement is driving change on the island that is empowering the Cuban people.

Here’s a few main points to consider:

Cuba’s Private Sector:
Cuba’s private sector is the fastest growing industry in Cuba’s economy, estimated to have grown to about 1/3 of Cuba’s workforce. This boom in private sector employment is fueled by tourism – which would dramatically increase if we lift the embargo. The over 4,000 private restaurant owners, and 28,000 bed & breakfast owners, the growing number of taxi drivers, half a million private farmers, and millions more private sector employees in the tourism sector would benefit tremendously from lifting the embargo.

Increased Tourism benefits the Cuban People:
Increased travel to Cuba is fueling private sector growth that is empowering Cubans across the island. Cuba is becoming the number 1 tourist destination in the Caribbean. International tourism has skyrocketed, and with the reestablishment of commercial flights, experts expect a huge increase in American travel. The influx of American travel will come with certain expectations – expectations that cell phones will work, credit cards will work, access to internet won’t be severely limited – this will foster the kind of change that will not only benefit American travelers, but Cubans across the island. (p.s. As an American, you can travel to North Korea, Syria, Saudi Arabia — but you can’t travel to Cuba as a tourist. Cuba is the only country in the world that the U.S. government prohibits tourist travel)

Access to Internet:
In this era of relaxed relations, recently, the price of internet has been reduced to $1.50 cucs p/hr, down from $2 cucs. The State is also launching some home internet connections in Havana Vieja, as well as wiring the entire Malecon street with wifi early next year (which requires a paid login with a Nauta card). Just a few weeks ago, Google signed a deal with Cuba’s ETECSA to install servers on Cuban soil for faster service. Although some of the internet expansion are purely internal decisions, it is however, a perfect climate to work with American brands such as Google or other digital entities seeking to improve connectivity on the island. This benefits all Cuban people.

International Credibility:
Year after year after year, every nation in the world, except the U.S. and Israel, votes at the United Nations General Assembly to condemn the U.S. embargo on Cuba. But even Israel trades with Cuba. Continuing 55 years of failed policy that has been repeatedly and publicly condemned by the international community as pointless and ineffective is weakening our stance abroad. Lifting the embargo would in fact strengthen our international credibility, not the other way around. Also, major international human rights organizations like Human Rights Watch, Amnesty International and Oxfam all publicly support lifting the embargo because they believe it makes it harder to improve human rights.

75% of U.S. adults approve of the decision last year to re-establish U.S. relations with Cuba, while nearly as many (73%) favor ending the long-standing U.S. trade embargo against Cuba, according to a new national survey by Pew Research Center conducted Dec. 1-5. Also, it is important to note that Florida did not go Trump because of the Cuban-American population. Trump’s Florida win was in fact due to votes from white voters in the I-4 corrider section of Florida. The Cuban-American vote was a non-factor. (read this thoroughly researched article on what happened in Florida). In fact, 63% of Cuban-Americans in Miami-Dade county support lifting the embargo, according to a FIU poll released Sep., 2016. In fact, Hillary actually out-performed Obama in Miami-Dade — a testament to how far Cuban-Americans have evolved in this area of discussion.

(Cubans stand in support of the opening of the US Embassy in Cuba, 2016)


Mostly all Cubans I have spoken to on the island welcome the reconciliation efforts made by President Obama. After half a century of butting heads, both sides are fatigued from the hostility. It was evident when you saw the faces of joyful Cubans during Obama’s visit. A young journalist, Elaine Diaz Rodriguez (the editor-in-chief of a Havana-based independent news digital magazine, Periodismo de Barrio) expressed it bluntly yet eloquently when describing this new “frenemies” relationship between US and Cuba.

“There can be no true friendship between the governments of Cuba and the United States. They represent two opposing political systems and the first has long been denying the right of the second to exist and vice versa. The most we can expect is tolerance and respect. And that is exactly what we achieved, in a way, after December 17,2014 under Barack Obama’s administration”. She continues, “but people do not have to play by the same rules as governments. There has always been true friendship between the people of Cuba and the people of the US”.

The rest of how this story plays out will take time. We presume it will be a slow burning relationship that needs to be fostered and healed over the next few years, as we focus instead on the few things we DO have in common, as well as our general mutual interests.

(Young Cubans enthusiastic to catch a glimpse of their first US President visit in 88 years when Obama strolled  through Havana Vieja, March 2016. Photo: © Carlos Barria / Reuters)

Elaine closes her letter to Trump with the affirmative answer: “Both leaders have spoken loudly: we want relationships, we want embassies, we want the negotiations to keep going, we want to reach an agreement in every area and we are open to dialogue. We people want to be close, not far. We want to build bridges, not walls”.

It’s safe to say that lots of Cubans feel as she does. And now for the next steps.



To affect real change as Americans, we need to mobilize our constituents around the US. If you’re an American and are in favor of bettering Cuba/US relations, here is a basic overview of how “people power’ can help push this forward.


Contact your representative:
Constituents outreach has been incredibly helpful in gaining support from Republican members of Congress for lifting the embargo.  Here is a link with a sample script for folks to call Congressional offices, as well as a sample letter to send to Representatives. Although the majority of my readers are from LA, NY, MIAMI, I strongly encourage everyone to reach out to Republican members of Congress.

Contact the Administration:
While only Congress can lift the embargo, as you know, the Administration has a lot of latitude in terms of easing or tightening sanctions. Trump’s nominee for Treasury is Steve Mnuchin (read about the Hollywood movie financier). So to all my Hollywood friends and readers, if you have a connection to Mnuchin, reach out and urge him not to roll back changes. A lot of the regulatory changes have happened through the Dept. of Treasury.

Here is a link to donate to the Engage Cuba Foundation. Engage Cuba is a national coalition of private business, organizations, and local leaders dedicated to advancing federal legislation to lift the embargo. Currently, there are three bipartisan bills that Engage Cuba is actively advocating for in Congress. Read more about their legislative priorities here. If you care about the embargo being dropped, this is the organization to support. Donations to the Engage Cuba Foundation (a 501(c)3 non-profit) are tax deductible.

1- Book: Open for Business, Building the New Cuban Economy to better understand the new private sector in Cuba, and the need to support Cuban entrepreneurs.
2- Newsletter: Go to and subscribe to their newsletter to stay in the loop on Cuba/US Affairs.

Go online and voice your opinion:
If you’re at Sundance this week and if these films resonate with you, post a social media message or write a blog post (if you’re not at the festival, spread the word anyways).


1- We ask Trump not to rollback regulations on Cuba. See #GiveMeFuture @Diplo @MajorLazer to see real engagement #LiftTheEmbargo @Engage_Cuba

2- It’s time to engage w/Cuba & show solidarity with the Cuban people #GiveMeFuture #LiftTheEmbargo @Engage_Cuba @majorlazer

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