Jauretsi (Producer / Director / Digital Strategist)
Raised in Miami, in a family that owned a 1960’s Cuban institution, Jauretsi grew up with a steady diet of culture pertaining to Cuba/US relations. Her grandfather, Juan Saizarbitoria founded the original business, Centro Vasco restaurant, in Pre-Revolution Havana. Growing up around the dinner table, the Cuban-American was saturated with stories of heartbreak and cold war — a complicated exodus for a generation exiled, and successfully rebuilt just 90 miles north. The family restaurant, Centro Vasco, was a watering hole of arts & culture, located in the heart of Miami’s “Little Havana” neighborhood. The venue hosted legendary performances, from Celia Cruz to Cachao. Politics was an every day affair with Congressmen, Exile Organizations, and Presidential candidates waxing poetics on American policies while dining over a plate of world-famous Paella. It was the music salon that would permeate Jauretsi the most, the only room in the building she found healing and bonding towards Cuban culture.
Jauretsi eventually moved to New York in the mid-90’s to launch a career in the magazine business, with Senior positions at Details, Jane, and Paper Magazine. Given her childhood influences around music, she adopted 2 turntables and a mixer into her skillset 20 years ago — Editor by day, DJ by night. After a decade in Print media, the Entertainment Editor left the magazine business to pursue her passion of Cuba, and flew to the motherland to direct her first film, East of Havana. The documentary, produced by Charlize Theron and distributed by Sony, follows Cuba’s youth culture as they struggle to define their place in history through the rebellious vehicle of rap music. The New York Times reviewed the film as “the real deal”. East of Havana screened at International Festivals, where Jauretsi developed a speaking circuit, including Universities and Organizations looking to understand Cuba’s contemporary culture. Her independent work as a Digital Strategist includes clients such as eBay, Pharrell Williams, The Standard Hotel, The New York Times, Gilt Groupe, Vanity Fair Agenda, and Nowness (LVMH) among others.
The Cuban dialogue continues on http://www.MeetTheNewCuba.com with a voice that informs readers on creative projects in Cuba. She is responsible for bringing The Roots to Havana for a memorable performance in 2002, as well as the recent Questlove goodwill trip. In addition to voraciously creating content for her digital clients, Jauretsi’s personal passion is to build a cultural bridge between United States and Cuba, utilizing culture and technology to pave the way.
Edgaro Productor n Jefe (Producer / DJ)
At the ripe age of 31 years old, Edgaro Gonzalez has had more than fifteen years experience in Cuban Music and has steadfastly become a leader for the new generation of Producers born in Cuba. British DJ and BBC Radio person- ality Gilles Peterson dubbed him the Cuban “Madlib” when he hired the resident producer & DJ to curate his successful Cuban collaboration albums, Havana Cultura. Billboard magazine reviewed the album as a “brilliant series of Cuban recordings”. As Creative Director of one of Cuba’s original Hip Hop bands “Doble Filo”, and one of the early MPC owners in Cuba, Edgar was one of the pioneers responsible for crafting the DNA of the nations unique interpretation of the rap genre — mixing in cuban funk, soul, rock and classic Cuban samples. He has traveled and performed with Latin hip hop delegations worldwide, opening for artists like The Roots, Kanye West, Common, Black Star, Frank-T among others. Brands ranging from Bacardi to OkayPlayer to Vice Media have called upon Edgar to consult, collaborate, and produce with local talent on the island. Questlove considers him a record-digging buddy when visiting Cuba and Red Bull donned Edgar as their “Cultural Ambassador” for his leadership and creative direction with producing local talent collaborations. In terms of awards, he has been granted one of the highest honors, awarded “Best Producer” by the nation’s industry standard organization, Cuba Disco. He has also garnered 5 awards from the “Punos Arriba” organization, considered to be the credible underground equivalent of the Grammy’s for Hip Hop in Cuba. Known as a public figure, Edgar acts as the host for a popular Cuban TV show on Alternative Music. Currently, Edgar is based out of NYC with frequent visitations to Havana. His passion is working on the new Cuban sound and unifying the talents of the Cuban diaspora musicians.
Juan Carlos Saizarbitoria (Producer / Director)
Juan Carlos Saizarbitoria was born to Cuban parents in Miami Florida and a family that owned the famed Centro Vasco restaurant/nightclub. He attended Belen Jesuit Prep high school and went on to graduate from Florida State University. He then moved to Los Angeles to work with famed commercial directors Joe Public and learned life behind the camera. His first project was a documentary about the birth of hip hop in Cuba called East of Havana. He produced it with Charlize Theron and his sister Jauretsi Saizarbitoria. For the past 20 years, Juan has worked in both TV and Documentary world using his bilingual skills to direct the series Welcome to Los Vargas for Mun2 network. Sports documentaries have always been a passion. His work on Espn’s 30 for 30 “Playing for the Mob” helped the film garner a sports Emmy. He currently resides in Manhattan Beach Ca and loves spending his time enjoying the ocean and working on restoring classic Muscle cars.