Watching, Rooting, and Supporting this thing called "The New Cuba" (Cuba Specialist | Production | Sensei)

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Recently, we wrote about the big Cumbancha Irma Relief bash we’re throwing in New York, with proceeds going to The New Cuba, featuring the best Cuban DJ’s floating around the big apple right now. It’s going to be a booty shaking set of Afro Cuban Deep house and a proper Latin & Cuban mashup of sounds that will keep you hooked on the weekly event. This one will take place at Trophy Bar, 351 Broadway, Brooklyn 11211.

The door funds will personally be distributed by me (Jauretsi) from Oct 25-30th in Cuba, as I embark on a 3 city tour with CubaOne Foundation into the cities most deeply affected by Hurricane Irma. The relief work will be held within 3 provinces — Ciego de Avila, Sancti Spiritus and Santa Clara. Signups are officially closed for that trip, but if you’d like to be involved in any other way, email lili@cubaone.org to inquire.

The DJ crew includes: BJoyce (CUBA), Mey (CUBA), Derek Turcios (USA/CUBA), Edgaro Gonzalez (CUBA), Mickey Perez (USA/CUBA) with friends equally committed to “la causa” Marcus Aurelius Rosario (USA/PR), Sabine Blaizin (HAITI), Andrew Licata (EUA), and RioBamba (ECU). Expect some live percussion as well.

Can’t make it to the trip? Imagine yourself in Brooklyn that night, play this mix at home, and deposit money into our GoFundMe campaign instead. See how easy that was?

The fund is our backup plan collector for those who are missing the party, but want to help. Anything counts — $5, $25, $50. All the money is coming to Cuba into direct hands. Sending mad love to all our supporters who have contributed so far, in each and every way.

RELEIF FUND
See you on the NY dancefloor, then Cuba. We shall document the progress report as it occurs.

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The Cuban diaspora in New York is pulling together in full force to make a difference for our people on the island. Mark your calendars for Oct 19th. We’re doing the thing we do best, THROW A PARTY! To keep the flavor real, we invited several DJ’s that are very closely connected to Cuba.

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(DJ BJoyce)

The DJ crew includes: BJoyce (CUBA), Mey (CUBA), Derek Turcios (USA/CUBA), Edgaro Gonzalez (CUBA), Mickey Perez (USA/CUBA) with friends equally committed to “la causa” Marcus Aurelius Rosario (USA/PR), Sabine Blaizin (HAITI), Andrew Licata (EUA), and RioBamba (ECU). Expect some live percussion as well.

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(DJ Mey)

For our particular mission, the Cumbancha crew wants to hook up the children post-Irma. We plan to use the funds to buy school supplies, toys, and necessities for the kids. The NY party is on October 19, 2017 from 7pm until 1am. The donations given at the door will go towards purchasing and distributing kids goods that Jauretsi (of The New Cuba) will distribute during her mission with CubaOne from October Oct 25-20th, in Ciego de Avila, Sancti Spiritus and Santa Clara — the most affected cities.

The NY party will take place at Trophy, a cool spot in Williamsburg Brooklyn that normally plays vintage soul, Brazilian, deep house, and cosmic disco. On this particular night, the Cuba-centric fam is taking over with some Afro-Cuban-house.

To support the CubaOne Foundation trip (which The New Cuba is proud to partner with), sign up or donate at the Irma Relief Trip page. The trip is also spearheaded by respected companies like Cuba Educational Travel.
 Remember, the trip is October 25-30. We invite any curious friends to come to Cuba and join Jauretsi on the ground.

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(DJ Rio Bamba)

All these organizations and contributors are legit. We will be sharing photos of all our missions, the kid toys, the CubaOne journey, etc as they occur. Sending mad love to all the cohorts and co-conspirators for making this happen.

For any questions, please contact jauretsi@gmail.com

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Utah is getting a big injection of Cuban fever at the start of 2017. We’ve spent the better part of the year reading about the importance of Cuba/US engagement from media outlets like New York Times, Wall Street Journal, and a myriad of other outlets. Journalists have played an important role in opening this discussion while reporting a balanced story line.

This Jan 2017, it’s the filmmakers and artists who will show us what exactly engagement looks like. We’ll see curious cameras entering homes, filmmakers having “on the ground” discussions with every day Cubans, and putting a mirror up to Cuban society. None of the films are about the normalization process per say, but each of the tales are of everyday life — an American concert on the malecon, the only State-run phone company in Cuba (ETECSA), the selling of a home in Cuba, and a school that teaches English to Cubans, and more. Because all these films were captured in 2016, it is all the more reason to pay attention to what these local Cubans are expressing as we enter the Trump administration in 2017. It will take an act of Congress to fully lift the US embargo, but the more that Americans understand Cuban society today, the better it will respond to its needs in order to grow and prosper in this new era. We cannot affect Cuban policy, but we CAN affect American policy through phonecalls to our legislators, and shifting the American consciousness towards a more open relationship with Cuba. Of course Cuba will need to determine their own future, but these films are a peek into a society seeking to redefine itself.

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(Casa en Venta – a short film on the the new real estate sector for homeowners)

I’m lucky enough to have worked on two of these films (Films #1 and #2 below) which will premiere at the festival this January, one as a Story Producer and the other as a Cuba Production Consultant. Upon entering Pre-Production, each of the teams asked a bevy of questions which opened healthy dialogue — including the current state of Cuba, its relation to the US, its complex history, its challenges with filmmaking, the US Embargo laws, the tone of questions permitted, the current reforms in Cuba, the spectrum of characters, etc. etc. It seems that answering one question in Cuba begets another 50 questions. Something as simple as weak internet on the island poses enormous challenges during production, including emailing local staff or sending large files to the States. It’s a rabbit hole of lessons, but each production diligently pressed forward and managed to capture their stories with tight deadlines, frustrating conditions, an open heart, and limited budgets. Together, both films bookmark the gamut of the population today — from the elder tales of Buena Vista Social Club to the hungry young tech scene of Major Lazer’s audience. One film presents the bowing out of an older generation, while the other film introduces the future of Cuba. Both generations are very dear to me, and both being an honor to explore with Directors Austin and Lucy respectively (and their film families) who all came to Cuba in 2016.

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(Conectifai – a short film on Cuba’s phone company and internet status)

The other 3 films playing at the Sundance Film Festival this January are mini docs, but despite their short length, they are all paramount stories to explore in Cuba today. These include the story of technology today (the phone company and the emerging internet), the new home “buyers market”, and the tale of a small school that teaches Cubans to speak English as they prepare to work with “La Yuma” (nickname for the Americans).

All three storylines share the urgency of Cuba’s desire to integrate into the global economy and international community. The most interesting part of these 3 shorts is that it was nurtured by an American Institute, Sundance Labs (who attended the Havana Film Festival the last two Decembers to workshop scripts and stories with local filmmakers). Together, the 3 shorts are presented as a collection entitled “Made in Cuba”, an an example of the Sundance Institute’s “longstanding commitment to international artists” says Paul Federbush who spearheads the lab. These films were guided by the Institute’s Documentary Film Program in collaboration with La Escuela Internacional de Cine y TV (EICTV) and Guardian documentaries.

… and now a breakdown of all 5 films:

Screen Shot 2016-12-26 at 6.57.46 PM.png1- Give Me Future: Major Lazer in Cuba – Director: Austin Peters / USA – FEATURE FILM

In the spring of 2016, global music sensation Major Lazer performed a free concert in Havana, Cuba—an unprecedented show that drew an audience of almost half a million. This concert documentary evolves into an exploration of youth culture in a country on the precipice of change. World Premiere U.S.A., Cuba

Austin Peters is a director living in New York. Raised in Los Angeles, he went on to study film at NYU’s Tisch School of the Arts. He has directed two short-form documentaries: Braids, starring Lupita Nyong’o for Vogue, and NYC, 1981, a companion piece to the recent film A Most Violent Year. His music videos for Chvrches’ “Empty Threat” was named one of the 10 best music videos of 2015 by Rolling Stone

Screen Shot 2016-12-23 at 11.06.50 PM.png2- Buena Vista Social Club Doc / “Untitled” -Dir: Lucy Walker / USA,UK-FEATURE FILM

The musicians of the Buena Vista Social Club exposed the world to Cuba’s vibrant culture with their landmark 1997 album. Now, against the backdrop of Cuba’s captivating musical history, hear the band’s story as they reflect on their remarkable careers and the extraordinary circumstances that brought them together. World Premiere.

Lucy Walker is an Emmy Award–winning director and two-time Academy Award–nominee. She is renowned for creating riveting, character-driven nonfiction that delivers emotionally and narratively. Her films—including Waste Land, The Crash Reel, Devil’s Playground, The Tsunami and the Cherry Blossom, and The Lion’s Mouth Opens—have won over 100 awards and honors. Her new film, the untitled Buena Vista Social Club documentary, is her fifth feature (and ninth film) to screen in official Sundance Film Festival selection.

Screen Shot 2016-12-26 at 7.01.58 PM.png3- “Connection” or “Conectifai” – Dir: Zoe Garcia

ETECSA—Cuba’s only telephone company—installed Wi-Fi routers in 18 public parks in 2016. For many Cubans, this meant being able to go online for the first time. Now connected to a technology that is entirely new to them, we see how Cubans explore social media, online dating, and the ability to reconnect with family members living just 90 miles away. U.S. Premiere
Director Zoe Garcia graduated in mass communication studies, specializing in photography, at the Higher Institute of Art in Havana, Cuba. In 2008 she took a course on documentary cinema and TV at the International School of Film and TV in Cuba. Garcia has worked as a screenwriter, assistant director, and photographer.

Screen Shot 2016-12-21 at 9.50.48 PM.png4- Film: “Great Muy Bien” – Dir: Sheyla Pool

After the United States restored diplomatic relations with Cuba in 2015, it was no longer unrealistic for Cubans to dream of one day living and working abroad. Citizens of all ages, with diverse aspirations, enroll at the makeshift Big Ben English school in Havana in order to prepare themselves for a future of normalized relations between Cuba and the United States.

Director Sheyla Pool graduated from the University of Havana in Hispanic languages and in sound from the International School of Film and TV at San Antonio de los Baños. She wrote and directed Protege a tu familia and Frágil. Pool was a consultant for the script of Esteban. Currently she is working on the script for Vínculos.

Screen Shot 2016-12-21 at 9.49.24 PM.png5- “Casa en Venta” or “House for Sale” – Dir: Emanuel Giraldo

After over 50 years, the ban disallowing citizens of Cuba from selling their own houses is lifted. Three Cuban families invite us into their homes as a showcase to prospective buyers — to hear their “sales pitch.” Filled with memories, souvenirs, and family members, these intimate spaces are filled with affection, highlighting a country on the verge of historical change.

Director Emanuel Giraldo Betancur was born in Medellin, Columbia in 1989 and graduated in film directing from the International School of Cinema and Television. Some of his projects are 1,2,3. . . Let’s Dance! and Amapearte. In December 2015, he participated in Nuevas Miradas in Cuba with House for Sale (2016 Sheffield Doc/Fest), which was supported by Sundance Institute’s Documentary Film Program.

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Stay tuned for more information as these films screen at the festival (or follow @TheNewCuba on Instagram for live activities).

For media inquiries, contact Jauretsi at jauretsi@gmail.com

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I first met Edgar when he was 16 years old in early 2000’s out of his bedroom making beats in the secluded neighborhood of Alamar (the Bronx of Cuba). Since then, his hunger and passion for music has grown and grown. Once the new kid on the block, he is now a forefather to Millennials making music in Cuba. His style has been shaped by a range of genres as its permeated the island, from traditional, raw guajiro, to rap music, and electronica. DJ and Producer Gilles Peterson once referred to Edgar as the “J Dilla of Cuba”, always pushing boundaries, maintaining Cuba’s sonic identity, yet redefining the new Cuban sound.

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Here at The New Cuba, Edgar is part of our stable of artist for various music productions, so we’re proud to give him a shout for this beautiful new portrait piece done by the crew at WeTransfer. The web series is called “The Creative Class” and features soulful artists and innovative minds in Cuba.

Watch the whole video here:

For more episodes of The Creative Class visit www.thecreativeclass.tv

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Hurricane Matthew just passed 1 week ago through both Cuba and Haiti, leaving major devastation in both our wakes. Record shopping in Havana a few days ago, this album seemed to have found me. Probably because my mind is there this moment. In Haiti, Cuba is already present and pitching in. Members of the Cuban Medical Brigade, some 648 Cuban doctors and other professionals, remain on site. They are expected to offer medical care and disease-prevention efforts in the aftermath of the storm, including a recent outbreak of Cholera.

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In all these thoughts, I wanted Haitian music marinating in my home, and then this sleeve popped in my sight, so I took the calling. I had never heard of Martha Jean Claude before and it turned out her voice is so captivating, so I wanted to know more. I learned that this woman had deep connections to the Haitian people through her folkloric and voodoo lyrics. She was not just a actress, singer, dancer, but also a philanthropist and activist. As an avid speaker of the abuse of the masses, it led to her arrest in 1952. After her play “Anriette” was released, officials deemed it anti-government so she was imprisoned, and eventually released 2 days before the birth of her child. Fearing for her life, she exiled to Cuba in 1952 (before the 1959 Cuban Revolution) with her husband, Cuban journalist, Victor Marabel. Martha eventually became an international legend, touring Paris to New York to Angola using her soulful voice to share her protest music against injustice. After 3 decades in exile, the homesick Martha finally returned to her motherland in 1986 after the fall of Jean Claude Duvalier, where she held a legendary homecoming concert.

After that, she returned to Cuba, a place she called her second home — the name of her album: “Soy Mujer de Dos Islas” (I Am A Woman of 2 Islands). She passed away in her Havana home in 2001. I just recently discovered that Cuban Painter, Michel Mirabel calls Martha Jean Claude his “Mamita” (but she is truly his grandmother from his dads side). It’s a beautiful merging of both worlds since Michel’s artwork is coincidentally displayed on the first US approved credit card in Cuba (MC) issued by Stonegate Bank this year. Michel also received attention this Spring 2016 when Usher came to Cuba and visited his studio. Here’s a toast to riding on the shoulders of our ancestors, and pushing the storyline forward at all times.

This post is also a nod to the true Grand Dame of Haitian music, and the people who are keeping it real this week helping on the ground. Donate to Waves for Water (Matthew Haiti Relief) or follow @jon_rose to see his daily diary of providing clean water to people on the ground. To use his words “Basically it’s this simple — the more support we get, the more people get access to clean water. Period. Thank you to everyone who has stepped up to help us so far”.

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1.QUEST_BY_JAURETSI_6304(LORES)

Questlove was the first person to reach me after President Obama’s announcement to normalize relations with Cuba on December 17, 2014 and ask to visit Cuba. His heart and soul has been invested in the island nation since their Havana performance in 2002, always dreaming of the day he’d go back. Enter April 2015, there was finally a hole in his exhaustive schedule, including Late Night with Jimmmy Fallon, tucked just after Coachella 2014. Cuba, here we come. It was a hell of a memory.

In addition to two nights of DJing, Questlove made good use of his time in Havana, engaging in extensive cultural research both by digging up some classic Cuban-made vinyl and by visiting the legendary EGREM studios, where most–if not all–of those classic sessions were recorded. Upon reading some of the comments on YouTube under this video, I noticed a random viewer nodding at the mini-doc while mentioning the other American rapper, Jay Z, and his visit. “Hova didn’t do shit but photo op in Cuba” wrote Ricardo Herrera. Harsh words, but penetratingly honest. It’s going to be the responsibility of each powerful US artist to truly look beyond the veil when visiting the island.

It seems the only action that Jay took was returning home and penning an “open letter” song to the US Administration. I cannot comment on any deep “conversations-on-the-ground” that Jay had in Cuba (maybe he did, maybe he didn’t), but nonetheless, it would have been informative to get a more robust report of his activities with the Cuban youth and personal insights he gained of their struggles today, beyond the cigars, 1950’s cars, and fluffy State tour. I’m not dissing on Jay because I am aware of his philanthropic efforts in other areas, however, my plea to Hova is, “Don’t sleep on Cuba”. Visiting is not good enough. Go deeper. Especially the marginalized [and sometimes censored] hip hop scene, who need your guidance more than ever to speak their truths.

I’d like to thank the whole team who helped put this trip and video together. Let’s keep doing this!

Credits:

Directors: Jauretsi & Daniel Petruzzi
Cinematographer: Hector David Rosales
Sound Technician: Adrian Garcia
Editor: Jake Remingon
Executive Producer: Daniel Petruzzi for Okayplayer
Produced by: Edgar Productor n Jefe, Okayplayer, You and Me Inc.
Sugar Barons.
All Music Courtesy of: Edgaro Productor n Jefe & Maria Bacardi, MB Records

“Me Queda Voz (Instrumental)
Produced by Edgaro Productor n Jefe

“Cojimar” (Instrumental)
Produced by Edgaro Productor n Jefe

“Nunca Vida Mia”
Produced by Edgaro Productor n Jefe

“Nosotros” (Maria Bacardi Version)
Produced by Edgaro Productor n Jefe

Special Thanks to: EGREM, Fabrica de Arte Cubano, X Alfonso, Josue Garcia, La Rueda Producciones, Jorge Rodriguez, Joyce Alvarez aka Bjoyce, Tania Canet Iglesias, Cultural Island Travel

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(A Man whose “Soul is Fed”, Ahmir backstage after his DJ Performance at La Fabrica)

All photos: Jauretsi

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