If you’re a fan of Major Lazer, here’s a doc you’ll appreciate. If you have no idea who Major Lazer is, yet have a deep curiosity for Cuban youth culture, then this doc will equally intrigue you. In full disclosure, I worked on this film as one of the Producers, with the excellent team of Matador films (shout-out to Director Austin Peters), who visited Cuba to document this band on their most epic journey.
Let me say that working on this project, as a Cuban-American, has been the most therapeutic process in facing my proverbial brothers (and sisters) on the other side of the pond. For me, it has been a long soul journey returning to the motherland, with an insatiable appetite to better understand the future of this country through the eyes of its youth. What we discovered was an island nation in transformation, full of curiosity and creativity, with an equal appetite to absorb American culture as well. For one shining day, ideologies didn’t matter, and instead, music was the glue.
As Major Lazer entered Cuba, our whole team expected maybe 20,000 to 50,000 fans to attend. As you will discover from watching the film, approximately half a million cool young folks showed up on on the streets that day, eager and excited to enjoy the show.
Here’s 3 reasons you should watch the doc:
(1) Meet Young Cubans
Artists like Iliam Suarez are bold, eloquent, and have something to say. Give Me Future enters their home and minds… a portal into youth culture that is generally overlooked.
(2) People Power in Action
The big question we always get is, “How did Cubans know about Major Lazer?” and “How did you promote the show?”. Enter the Paquete. If you understand the birth of Paquete, you can better understand the ingenuity, resilience, and innovation created by the younger generation. By the middle of the documentary, we arrive to the actual day of the show. We see the crowds beginning to collect on the streets in droves. Slowly but surely, it was evident this was going to a BIG show. Finally, while gazing at the crowd of 450,000 fans, the bands manager, Andrew McInnes, says, “Well, the Paquete worked!”.
(3) Real US/CUBA Cultural Exchanges
During Major Lazer’s quick sojourn into the country, the director of Musicabana, Fabien Pisani, brought the band to the Ludwig Foundation to introduce Cuban DJ’s and Producers to the trio of DJ’s for a discussion on software, production resources, and give an overall general pep talk. It was a lovefest exchange between Cuban and US artists. The wholesome interaction acted as a bit of healing balm between two nations previously estranged for half a century. The concert and DJ panel occurred during Obama’s reconciliation days (March 2016), however now that Mr. Trump has iced our relations yet again, it is important to continue these healthy artistic exchanges more than ever.
The Synopsis of the film is as follows:
In March 2016, following the restoration of diplomatic relations between Cuba and the United States, electronic dance music trio Major Lazer made history, becoming one of the first major American acts to play in the communist state. Unsure how their descent on Havana would be received and hoping to reach a few tens of thousands, the epic concert unexpectedly drew in close to half a million fans. Much more than a garden variety music film, “Give Me Future” begins as a behind-the-scenes look at the historic concert and evolves into a masterful exploration of Cuba’s inspirational youth movement and its ingenious DIY information culture. Capturing exhilarating performance footage and authentic stories highlighting the country’s cultural growth and desire for inclusion in the global community, director Austin Peters conjures a transcendent, rhythm-laced depiction of the powerful catalysts driving a country on the brink of change.
To watch the whole film, download here: APPLE MUSIC.