I’ve always been struck by the barren offerings in neighborhoods where Cubans shop. The products, surreal. Brooklyn based photographer (Germany born) Alexa Hoyer walked the boulevards, spending 2 years capturing images recently published in Vice.
The photo essay is moody, poetic, and a humble documentation of all the products that Cubans DO NOT have. The shops seem almost the ghost of what originally was a serious global shopping destination before the Revolution, riddled with consumerism and opulent displays of Luxury.
As evident in the images, today, there are not nearly enough products to fill the enormous displays. Window dressers are now employed by the Government through the State Ad Bureau, but you can see the care and considered strategy, arranging minimal items in geometric or colorful narratives. To view more images, visit Alexa Hoyer.