In 2016, World tour surfer Courtney Conlogue visited Havana to meet surf chicks on the island to understand surfing’s place in Cuban culture and the discovery of empowered young women trying to find their voice. Billabong came along for the ride and make a little short film about it.
(American surfer Courtney Conlogue in Cuba)
What Courtney discovered was “a culture of pioneering surfers patching together boards from refrigerator insulation and boat resin, determined to pursue their sport despite their limitations” reads the short film synopsis. “Like their musical counterparts, female surfers are empowering themselves through their creative outlets, finding their voices on the stage, the studio and the waves.”
(Cuban Surfer, Lorena)
(Cuban Surfer, Yaya)
The New Cuba consulted on the music for this journey and introduced Cuban rapper, La Real, to the project. Her musical strength fit perfectly into this odyssey because Courtney was also searching for women’s movements. The hip hop female community is another tough sector that exists as a microcosm within a microcosm. Feminism within a machismo society. Girls kicking ass in a boys club.
(La Real, Cuban Rapper)
In partnership with the World Surf League, Billabong joined forces to bring donations and equipment to local surf clubs while filming. The belief is that surfing will have a lasting and positive impact on its communities. Big thanks to Elley Norman who Creatively Directed a beautiful experience.
The New Cuba strives to work on more bridge-building projects, shortening the gap between US and Cuban artists across many fields, from arts to culture to sports. Please reach out to us for a creative chat to bring more cultural ambassadors to Cuba. The time for peace-making is now.
To watch the full short, see below: